The Container Store Expands Commitment to Nearly 4,000 Local Organizers and Small Businesses
From opening its stores as community spaces to creating more ways for customers to discover local organizers,
From entrepreneurs just getting started to established local organizing businesses, these organizers do far more than create beautiful spaces; they build relationships, serve families, support their communities, and help customers make their homes work better every day.
The expanded commitment builds on work already underway. Earlier this fall,
Now,
"We have nearly 4,000 organizers in our network, and they are so much more than business partners. They're our neighbors, and they've helped make
Our Space Is Your Space
The company is also planning expanded marketing and education opportunities to support its organizer network, including more ways to feature local businesses in stores, on its website, through email and across social media. Additional education, networking and business-building resources are being developed to help organizers strengthen and grow their businesses.
"We want organizers to think of our stores as an extension of their own businesses," Sullivan continued. "Meet a client here. Teach a workshop here. Bring your community together here. Share your ideas with us. Tell us what you're seeing in your clients' homes and what you think the next great organization solution should be. We have space, customers and a platform, and we want to share them with you."
Helping Neighbors Discover Local Businesses
Neighborhood Spotlight, social media, email, digital storytelling and in-store features provide additional ways to celebrate the people behind these businesses and share their expertise with a larger audience.
"When a local organizer grows their business, that's good for their family, their neighborhood, and their community. And it's good for us, too," said Sullivan. "That's what growing together looks like. We can use our stores, our marketing and our reach to amplify these businesses, while learning from the incredible expertise they bring to our customers every day. Their success matters to us, and they are an important part of the future of
About The Container Store
The Container Store is a leading destination for storage, organization and closet solutions, offering products, expertise and services that help customers make the most of their homes. Through its retail stores, digital platforms and longstanding relationships with organizers across the country, The Container Store helps customers create spaces that work better for the way they live. The Container Store is part of Neighborhood Intelligence, Inc. (Nasdaq: NXH).
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Source: Neighborhood Intelligence, Inc.